Bing Tests New Sitelinks Interface Features

23/09/2025

Microsoft's Bing search engine is continuously evolving, with ongoing tests and updates aimed at enhancing user experience and search efficiency. Recently, the platform has been experimenting with various sitelink interfaces, showcasing their commitment to refining how users interact with search results. This exploration into sitelink variations not only highlights Bing's adaptability but also illustrates the competitive nature of search engines in delivering the most relevant content quickly and efficiently.

Content Index

Understanding Sitelinks in Bing Search
Recent Variations in Sitelink Interfaces
The Impact of Sitelink Changes on SEO Strategies
Discussion and Community Feedback
Conclusion of Current Testing Phase

Understanding Sitelinks in Bing Search

Sitelinks are additional links that appear under the main search result, directing users to specific sections of a website. These links enhance the visibility of a website's content, offering users quick access to important pages without having to navigate through the website's homepage. For marketers and website owners, having sitelinks can significantly improve click-through rates and user engagement.

Improved Navigation: Sitelinks help users navigate directly to desired content.
Increased Visibility: They provide additional exposure for various pages of a website.
Enhanced User Experience: Users can quickly find what they are looking for, increasing satisfaction.
Higher Click-Through Rates: More links can lead to increased traffic for specific pages.

The use of sitelinks is prevalent across major search engines, and Bing is no exception. By refining its sitelink displays, Bing aims to offer more intuitive and engaging search results.

Recent Variations in Sitelink Interfaces

On September 23, 2025, reports emerged regarding new variations of sitelink interfaces being tested by Bing. These changes are part of an ongoing effort to streamline how users access information through the search engine. Lluc B. Penycate, a notable figure in the SEO community, shared instances of these new sitelink formats on social media, prompting discussions among professionals.

Here are three notable variations of the sitelinks that have been observed:

Grid Layout: A visually appealing grid format that showcases multiple sitelinks in a structured manner.
Vertical Stacking: A vertical list format that emphasizes key links, making them more prominent.
Icon-Based Links: Incorporating small icons next to sitelink text to enhance visual appeal and usability.

These tests indicate Bing's focus on enhancing user engagement by providing a more interactive and visually appealing search experience. The feedback from these experiments will likely shape future designs of their search results.

The Impact of Sitelink Changes on SEO Strategies

As Bing continues to test different sitelink interfaces, the impact on SEO strategies becomes a crucial consideration for digital marketers. Adapting to these changes can help optimize how websites are perceived in search results.

Keyword Optimization: Ensuring that the most relevant keywords are targeted can improve the chances of sitelinks appearing.
Content Structuring: Organizing content into clear, concise sections can facilitate Bing's ability to generate sitelinks.
Utilizing Schema Markup: Implementing structured data can aid search engines in identifying and displaying relevant links.

By proactively adjusting strategies in response to Bing's sitelink updates, businesses can enhance their online visibility and user engagement. Staying informed about these changes allows marketers to leverage sitelinks to their advantage.

Discussion and Community Feedback

The SEO community is actively discussing these updates, sharing insights on platforms like X (formerly Twitter). Engaging with peers can provide valuable perspectives on how to adapt to Bing's evolving search landscape. Discussions often cover:

Notable changes in user engagement metrics.
Best practices for optimizing websites for new sitelink formats.
Comparative analysis of Bing's updates versus those of competitors like Google.

Such exchanges foster a collaborative environment where digital marketers can share knowledge and strategies, ultimately benefiting all parties involved.

Conclusion of Current Testing Phase

As of now, Microsoft is in the midst of testing various sitelinks formats in Bing, with the intention of refining the user experience. These changes reflect the company's commitment to enhancing search functionalities and providing users with more relevant content. As changes continue to roll out, it will be important for marketers to stay updated and adjust their strategies accordingly.

Stay tuned to the evolving landscape of Bing and its sitelinks updates, as they will play a significant role in shaping the future of search engine marketing.

If you want to explore more stories like Bing Tests New Sitelinks Interface Features, you can browse the Bing SEO section.

James Wirral

I am James Wirral, an SEO and SEM specialist for all major search engines, and my story began not in an office but behind the counter of my family's small bookshop. Watching local customers discover the titles they needed made me realise how powerful the right words and the right place could be. I taught myself the mechanics of search — from technical audits and schema to user intent and paid media — often late into the night, turning curiosity into craft. Over the years I have guided independent businesses and growing brands to consistent, measurable success, delivering double-digit organic growth and improving return on ad spend through honest, data-driven strategies. My work is grounded in evidence: careful testing, transparent reporting and a focus on long-term value rather than short-term tricks.What drives me is people. I remember a bakery owner who regained her customer base after a local search optimisation we carried out together, and a charity that reached donors they never knew existed thanks to a refocused content strategy. Those outcomes taught me that technical skills matter, but empathy and integrity make the difference. I publish practical guides, speak at industry events and mentor junior marketers so knowledge spreads beyond one campaign. Above all, I treat SEO and SEM as a promise to users and clients alike: to respect privacy, to prioritise relevance, and to build sustainable visibility that helps real people find what they need.