Google Ads API version 22 released and available now

In the fast-paced world of digital advertising, staying updated with the latest tools and technologies is essential for marketers and developers alike. The recent release of Google Ads API version 22 brings a multitude of enhancements that can significantly impact campaign management and performance. Let's delve into what this release entails and how it can benefit users.

Overview of Google Ads API version 22

Google has officially launched version 22 of the Google Ads API, marking a significant upgrade filled with numerous enhancements. This version introduces critical updates such as the expansion of smart bidding exploration and improvements to various campaign types, including Performance Max (PMax) and Demand Generation (DemandGen) campaigns. Understanding these updates will enable users to leverage the full potential of the API for their advertising strategies.

Key features and improvements in version 22

The new features in version 22 are designed to enhance user experience and campaign effectiveness. Below are some of the most notable updates:

• Smart Bidding Enhancements: The latest version expands the capabilities of smart bidding, allowing for more nuanced bidding strategies tailored to specific campaign needs.
• Diversity in Campaign Types: Support for various campaign types has been improved, including new functionalities for App campaigns aimed at installations.
• Generative AI for Asset Creation: A new AssetGenerationService (Beta) enables the generation of text and image assets using AI, streamlining the creative process.
• New Reporting Capabilities: Enhanced reporting features allow for better tracking and analysis of campaign performance metrics.

Client Libraries and Code Upgrades Required

To utilize the innovative features introduced in version 22, users must upgrade their client libraries and client code. Google has provided updated libraries and code samples to facilitate this transition. It’s essential to implement these changes to take advantage of the new functionalities and ensure compatibility with the API.

Recent versions leading to v22

Before the release of version 22, the sequence of updates includes:

• Version 21 released on August 6, 2025
• Version 20 on June 5, 2025
• Version 19.1 in April 2025
• Version 19 in February 2025
• Version 18 in October 2024

This continuous progression of updates shows Google’s commitment to enhancing the API's functionality and user experience, ensuring that marketers have the tools they need to succeed.

Detailed Release Notes for Version 22

The release notes for version 22 detail various functional improvements across different areas of the Google Ads API. Here are some highlights:

Assets

• A new field type, LANDING_PAGE_PREVIEW, has been added to enhance asset management.
• The AssetGenerationService now supports generative AI for creating text and image assets, currently available to a select group of beta participants.

Campaign Updates

• New bidding goals for App campaigns facilitate scaling without predetermined targets.
• Support for fixed share of voice bidding strategies has been introduced.
• Campaigns now feature new feed types, enhancing the customization of advertising strategies.

Demand Generation Enhancements

• The TargetCPC bidding strategy for Demand Gen campaigns has been added to optimize click costs.
• New asset automation types allow for the generation of design versions for images and videos from existing assets.

General Improvements

• A limit of 10,000 operations per AddBatchJobOperations request has been established to improve efficiency.
• Changes to the page_size handling mechanism enhance the API's usability.

Performance Max Campaigns and Their Innovations

Performance Max campaigns have also seen significant updates in version 22. These innovations include:

• New asset automation types for automatically creating enhanced images and sourcing images from final URLs.
• Segments specifically designed for Performance Max campaigns, allowing for targeted data insights.

Understanding the Transition from Previous API Versions

The transition from earlier versions of the Google Ads API to version 22 is crucial for maintaining functionality. Users of older versions such as the now-sunset AdWords API must migrate to the Google Ads API to continue utilizing Google’s advertising solutions. The sunset of the AdWords API occurred on April 27, 2025, with full functionality ceasing at the end of July 2025.

How to Check Your Google Ads API Version

To ensure that you are using the latest version of the Google Ads API, follow these steps:

1. Access your API console and navigate to the project settings.
2. Check the current version in the API settings section.
3. Review the release notes for any updates or changes needed.

Future Outlook for Google Ads API

As digital advertising continues to evolve, it is anticipated that Google will keep enhancing the Google Ads API. Future updates may focus on further leveraging AI and machine learning for smarter ad placements, better data insights, and streamlined user experiences.

Community and Support for Developers

Developers using the Google Ads API can benefit from community discussions and official support channels. Engaging with the community can provide valuable insights and solutions to common challenges faced during implementation.

Final Thoughts on Google Ads API Version 22

The release of Google Ads API version 22 is a testament to Google’s ongoing commitment to improving advertising tools for marketers and developers. By embracing these updates and integrating them into advertising strategies, users can expect to see enhanced performance and better campaign outcomes.

If you want to explore more stories like Google Ads API version 22 released and available now, you can browse the Google Ads (AdWords) section.