SEO Wirral (operated by James Wirral) is committed to protecting your privacy in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018:contentReference[oaicite:5]{index=5}. This privacy policy explains what personal data we collect, why we collect it, and your rights regarding that data. We collect and process information only as needed to provide and improve this website’s services, and we do so lawfully and transparently.
| Data Collected | Purpose | Lawful Basis | Retention |
|---|---|---|---|
| Contact Information (e.g. email address) | To respond to your enquiries and provide information. | Consent / Legitimate Interest | Held until enquiry is resolved (usually up to 2 years). |
| Usage Data (e.g. IP address, browser type) | To understand and improve website performance (analytics). | Legitimate Interest | Typically retained up to 2 years in anonymised form. |
| Cookie Data (preferences, analytics) | To enhance site functionality and analyse visitor behaviour. | Consent | Retention depends on specific cookie (usually up to 2 years). |
We do not sell or share personal data with third parties except for trusted service providers (e.g. Google Analytics) that help operate the website. All personal information is kept secure. You have rights under data protection law, including the right to access, correct or delete your data, and to withdraw consent at any time:contentReference[oaicite:6]{index=6}. You may also complain to the Information Commissioner’s Office if you have concerns about how we handle your data.
Under GDPR, you have a “right to be informed” about how your data is used, and we strive to be clear and transparent in our practices:contentReference[oaicite:7]{index=7}. We will update this policy as needed; continued use of the site after changes constitute acceptance. If you have any questions about this privacy policy, please contact us at the address below.