AI-Generated Google People Also Ask Almost Doubles in Three Months

16/10/2025

As artificial intelligence (AI) rapidly evolves and integrates into various aspects of our digital lives, its impact on search engines like Google is becoming increasingly significant. Recent developments show a substantial rise in AI-generated content within Google's "People Also Ask" feature, sparking discussions about the implications and future direction of AI in search. This article delves into the latest data, the trends emerging around AI-generated content, and what it means for users and content creators alike.

Content Index

Percentage of Google search results generated by AI

According to new findings from AlsoAsked, the percentage of AI-generated responses in Google's "People Also Ask" (PAA) feature has surged to 38%. This notable increase represents a jump from just 17.8% a few months prior, indicating a significant shift in the way Google curates and presents information to users.

Mark Williams-Cook, who shared this data on LinkedIn, emphasized the rapid rise of AI-generated outputs, stating, "Google is aggressively increasing the number of AI outputs in People Also Ask questions, with it more than doubling in three months from 18% to 38% of English queries."

This trend suggests that Google is not only becoming more reliant on AI but also growing more confident in its capabilities to deliver accurate and relevant responses. The implications of this shift are profound, affecting both users and content creators.

Implications of AI in search engine results

The growing presence of AI-generated content raises several questions about its impact on search engine results and user experience. Here are some key points to consider:

  • Quality of Information: AI-generated responses can sometimes lack the depth and nuance that human-written content provides.
  • Search Results Diversity: With AI taking a larger role, the diversity of perspectives or sources may be reduced.
  • User Trust: As users become aware of AI-generated content, their trust in search results may be affected.
  • SEO Strategies: Content creators may need to adapt their strategies to consider the implications of AI-generated content.
  • Ethical Concerns: The use of AI in content generation raises ethical questions regarding authorship and accountability.

These points highlight the dual-edged nature of AI in search, where the potential for efficiency and innovation is countered by concerns over trust and quality.

How to avoid AI-generated results on Google?

For users looking to avoid AI-generated responses in their search results, there are several strategies they can employ:

  1. Specify Queries: Use more detailed and specific queries that may yield human-generated content.
  2. Utilize Long-Tail Keywords: These are less likely to be dominated by AI-generated content.
  3. Check Source Credibility: Look for reputable sources known for human-created content.
  4. Use Alternative Search Engines: Consider search engines that prioritize human-generated content.

By implementing these strategies, users can increase their chances of accessing authentic, human-generated information.

Does Google penalize AI content in 2025?

As AI continues to evolve, there is speculation about whether Google may impose penalties on AI-generated content by 2025. The search engine's algorithms are already designed to prioritize quality and relevance, and there are ongoing discussions about how AI fits into this framework.

Some experts speculate that Google might:

  • Implement New Guidelines: To distinguish between high-quality human content and less reliable AI-generated responses.
  • Increase Transparency: By labeling AI-generated content clearly, making it easier for users to identify.
  • Focus on User Experience: Prioritizing content that provides genuine value to users, regardless of whether it is AI-generated or human-written.

The future remains uncertain, but it is clear that content quality will remain a pivotal factor in determining how AI-generated content is treated in Google's ecosystem.

How often does Google AI make mistakes?

Despite the advancements in AI technology, errors still occur. Google’s AI systems can misinterpret queries or provide incorrect information for various reasons:

  • Context Misunderstanding: AI may struggle to grasp the nuances of certain queries.
  • Data Limitations: Models are trained on vast datasets, which may contain inaccuracies or outdated information.
  • Ambiguity in Language: Language can be complex; AI may misinterpret idiomatic expressions or slang.

These mistakes highlight the importance of human oversight in content generation and the need for continuous refinement of AI systems.

Future of AI in search engines

The rise of AI-generated content in search engines is likely to continue, shaping the future of how users obtain information. Areas to watch include:

  • Increased Personalization: AI could tailor search results based on individual user behavior and preferences.
  • Enhanced Multimodal Searches: Integration of text, images, and videos in search results could become more sophisticated.
  • Collaboration between Humans and AI: Content creation may evolve into a partnership, leveraging both human creativity and AI efficiency.

As this landscape evolves, both users and content creators must adapt to harness the benefits while navigating the challenges presented by AI technology.

If you want to explore more stories like AI-Generated Google People Also Ask Almost Doubles in Three Months, you can browse the Artificial Intelligence section.

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James Wirral

I am James Wirral, an SEO and SEM specialist for all major search engines, and my story began not in an office but behind the counter of my family's small bookshop. Watching local customers discover the titles they needed made me realise how powerful the right words and the right place could be. I taught myself the mechanics of search — from technical audits and schema to user intent and paid media — often late into the night, turning curiosity into craft. Over the years I have guided independent businesses and growing brands to consistent, measurable success, delivering double-digit organic growth and improving return on ad spend through honest, data-driven strategies. My work is grounded in evidence: careful testing, transparent reporting and a focus on long-term value rather than short-term tricks.What drives me is people. I remember a bakery owner who regained her customer base after a local search optimisation we carried out together, and a charity that reached donors they never knew existed thanks to a refocused content strategy. Those outcomes taught me that technical skills matter, but empathy and integrity make the difference. I publish practical guides, speak at industry events and mentor junior marketers so knowledge spreads beyond one campaign. Above all, I treat SEO and SEM as a promise to users and clients alike: to respect privacy, to prioritise relevance, and to build sustainable visibility that helps real people find what they need.

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