Google Ads will delete accounts without campaigns after six months

In a recent development, Google has announced a significant policy change regarding inactive Google Ads accounts. This update impacts advertisers and users who may have previously overlooked the importance of keeping their accounts active. Understanding this policy is crucial for anyone who relies on Google Ads for marketing and advertising purposes.

Let's explore the details of this new policy, its implications, and how advertisers can manage their accounts effectively to avoid any disruptions.

Understanding Google Ads Account Deletion Policy

Google has introduced a new guideline that stipulates that any Google Ads account that remains inactive, meaning it has no active campaigns, will be permanently deleted after a period of six months. According to Google’s official documentation, an account without campaigns will face automatic deletion “6 months after cancellation.”

This policy emphasizes the need for advertisers to maintain an active presence in their accounts to prevent loss of data and potential disruptions in their advertising strategies. Here are some important points to consider:

• Accounts will receive a 30-day warning via email before deletion.
• Once deleted, the account cannot be reactivated, meaning advertisers will lose historical data.
• To avoid deletion, users must reactivate their canceled accounts.

How to Reactivate a Canceled Google Ads Account

For those who have received a cancellation notice, reactivating the account is essential to preserve campaign structure and historical data. Google provides a straightforward process for reactivation:

1. Log into your Google Ads account.
2. Follow the prompts to reactivate your account.
3. Ensure at least one campaign is active to avoid future cancellations.

By completing these steps, advertisers can maintain their account and continue leveraging Google's advertising tools.

Implications for Advertisers

This policy change holds significant implications for advertisers who may want to keep their historical campaign data. Advertisers often rely on past data to inform future strategies, making this a critical consideration:

• Loss of historical data can hinder future advertising efforts.
• Preserving account structure allows for easier campaign setup in the future.
• Regularly monitoring account activity can prevent unwanted deletions.

Understanding these implications can help advertisers make informed decisions regarding their Google Ads accounts.

How to Delete Your Google Ads Account Permanently

If you decide that you no longer want to use Google Ads, you may want to delete your account permanently. Here’s a quick guide:

1. Sign in to your Google Ads account.
2. Navigate to the “Settings” section.
3. Select “Account Settings” and then choose “Cancel Account.”
4. Follow the prompts to confirm your cancellation.

Remember, once an account is canceled, it is subject to the six-month deletion policy if no campaigns are active.

How to Cancel Google Ads Payments

Advertisers may also want to manage their payment settings. Canceling payments can be done through the account settings:

• Go to your Google Ads account.
• Click on “Billing” from the menu.
• Select “Payment Settings” and choose the option to cancel your payment method.

This action can help you manage your budget effectively, especially if you're planning to pause your advertising efforts.

Managing Google Ads on Mobile Devices

For users who prefer using mobile devices, managing Google Ads accounts is also possible through the Google Ads app. Here’s how you can manage your account on mobile:

• Download the Google Ads app from the App Store or Google Play.
• Log in with your Google account credentials.
• Access your campaigns and make necessary changes directly from your mobile device.

Login and Account Management

To log in to your Google Ads account, simply visit the Google Ads website or open the mobile app. Make sure to have your login credentials ready:

• Your Google account email.
• Your password associated with the Google Ads account.

Once logged in, you can view, manage, and optimize your campaigns without any hassle.

Conclusion

In light of these updates, it’s crucial for advertisers to stay informed about their Google Ads accounts. Regular monitoring and proactive management of accounts can prevent unwanted deletions and preserve valuable advertising data. By understanding the implications of Google's policies, advertisers can make strategic decisions that will benefit their marketing efforts in the long run.

If you want to explore more stories like Google Ads will delete accounts without campaigns after six months, you can browse the Google Ads (AdWords) section.