Google Search Console AI Overviews Filter Not Added

18/09/2025

In the ever-evolving landscape of digital marketing and search optimization, misinformation can spread rapidly, especially regarding tools like Google Search Console. Recently, rumors surfaced about a purported new feature to filter AI overview data. However, these claims have been thoroughly debunked, leaving many users confused. In this article, we will explore the truth behind these rumors, the current capabilities of Google Search Console, and the implications for webmasters.

Content Index

Understanding Google Search Console's Capabilities

Google Search Console (GSC) is a fundamental tool for webmasters and SEO professionals, providing insights into how Google interacts with their websites. It includes various reports that help users understand their search performance, indexing status, and any issues that might affect visibility.

One of the critical aspects of GSC is its ability to present data regarding search queries, clicks, impressions, and positions. However, as of now, it does not allow users to specifically filter data related to AI-generated content, which can lead to misunderstandings about how AI features impact search performance.

Currently, the data from AI search features, such as AI Mode and AI Overview, is integrated into the general web data without any separate categorization. This has raised concerns among users who want to analyze the distinct performance of AI-driven search results.

Debunking the Rumors of the AI Overview Filter

Earlier this week, a "Platinum Product Expert" in a Google forum claimed the introduction of a filter for AI Overview data in GSC, causing a flurry of excitement among users. However, this announcement turned out to be a misunderstanding fueled by a fabricated screenshot.

John Mueller, a prominent figure at Google, has clarified the situation, stating:

"There’s no filter like this in Search Console, and the screenshot itself is fake."

This clarification is vital for webmasters to understand, as the absence of such a feature means they cannot isolate AI-related data for analysis.

Responses from Google Representatives

Following the misinformation, John Mueller took to social media, particularly LinkedIn, to address the concerns and clarify the confusion surrounding the alleged new feature. He emphasized:

  • There is no AI Overview filter in Search Console.
  • The claimed screenshot was fabricated and does not represent a real feature.
  • Data from AI features is included within the general web data without separate tracking.

Such statements reinforce the importance of verifying information before sharing it, especially in professional forums where accuracy is crucial.

The Need for Transparency in AI Features

The call for a dedicated filter for AI-generated content reflects a broader desire for transparency in how such features affect search rankings and visibility. Many webmasters are keen to understand whether AI features contribute positively or negatively to their site performance.

Currently, without being able to filter or analyze this data separately, webmasters may struggle to make informed decisions regarding their content strategy. This situation highlights a few key challenges:

  • The lack of granularity in search performance data.
  • The difficulty in measuring the impact of AI on organic traffic.
  • The reliance on general data, which may obscure specific trends or insights.

Potential Future Developments in Google Search Console

While there is currently no AI Overview filter, the discussions surrounding its necessity indicate a growing demand for enhanced features in GSC. Google has a history of evolving its tools based on user feedback, suggesting that such a feature could be considered in the future.

Webmasters and SEO professionals should continue to advocate for more transparent data reporting, as this can lead to more informed strategy decisions. Google has acknowledged the need for improvements in its tools, and user input plays a crucial role in shaping future updates.

Conclusion: Staying Informed and Cautious

With the rapid pace of change in digital marketing, it’s crucial for professionals to stay informed and skeptical of unverified claims. The recent incident surrounding the AI Overview filter serves as a reminder of the importance of relying on trusted sources for information.

By engaging with reputable industry experts and utilizing official communications from Google, webmasters can avoid the pitfalls of misinformation and continue to optimize their sites effectively.

If you want to explore more stories like Google Search Console AI Overviews Filter Not Added, you can browse the Google Search Engine Optimization section.

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James Wirral

I am James Wirral, an SEO and SEM specialist for all major search engines, and my story began not in an office but behind the counter of my family's small bookshop. Watching local customers discover the titles they needed made me realise how powerful the right words and the right place could be. I taught myself the mechanics of search — from technical audits and schema to user intent and paid media — often late into the night, turning curiosity into craft. Over the years I have guided independent businesses and growing brands to consistent, measurable success, delivering double-digit organic growth and improving return on ad spend through honest, data-driven strategies. My work is grounded in evidence: careful testing, transparent reporting and a focus on long-term value rather than short-term tricks.What drives me is people. I remember a bakery owner who regained her customer base after a local search optimisation we carried out together, and a charity that reached donors they never knew existed thanks to a refocused content strategy. Those outcomes taught me that technical skills matter, but empathy and integrity make the difference. I publish practical guides, speak at industry events and mentor junior marketers so knowledge spreads beyond one campaign. Above all, I treat SEO and SEM as a promise to users and clients alike: to respect privacy, to prioritise relevance, and to build sustainable visibility that helps real people find what they need.

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