OpenAI Enhances ChatGPT Search with Factuality, Shopping and Formatting

18/09/2025

OpenAI has made significant strides in enhancing the search capabilities within ChatGPT, aiming to provide users with a more accurate and reliable experience. These updates not only focus on improving factual accuracy but also seek to refine the shopping experience and overall formatting of responses. As technology continues to evolve, understanding these improvements can help users maximize their interactions with AI.

Content Index

Enhancements in factuality

One of the standout features of the recent updates is the emphasis on factuality. OpenAI has worked diligently to reduce the occurrence of "hallucinations"—instances where the model generates false or misleading information.

Key improvements in this area include:

  • Reduced hallucinations: The likelihood of receiving inaccurate information has decreased, leading to more trustworthy results.
  • Improved answer quality: Users can expect clearer, more concise answers that directly address their queries.
  • Ongoing accuracy assessments: OpenAI continuously evaluates the performance of the model to ensure the reliability of responses.

These enhancements are crucial for users who rely on ChatGPT for accurate information, particularly in academic or professional settings.

Refined shopping experience

With the rise of e-commerce, OpenAI recognizes the importance of an effective shopping interface within ChatGPT. The latest updates aim to enhance the search functionality specifically for users looking to make purchases.

Notable features include:

  • Intent detection: The model is now more adept at identifying when users have shopping intent, allowing it to deliver relevant product recommendations.
  • Focused results: When users are not in shopping mode, the search results remain concentrated on informational content, avoiding distractions.
  • Product comparisons: Users can request comparisons of products, with the AI providing structured information to facilitate decision-making.

As a result, users can navigate the shopping landscape more efficiently, enjoying a tailored experience that aligns with their needs.

Improved formatting for clarity

The presentation of information is critical for user comprehension. OpenAI has introduced formatting changes to enhance the readability of answers provided by ChatGPT.

Key aspects of this formatting upgrade include:

  • Structured responses: Information is presented in a more organized manner, using bullet points or numbered lists where appropriate.
  • Visual clarity: Enhanced formatting helps highlight essential information, making it easier for users to grasp key concepts quickly.
  • Consistent quality: Despite the new formatting, the depth and quality of information remain intact, ensuring comprehensive answers.

This focus on clarity significantly improves user experience, particularly for those engaging with complex topics.

ChatGPT beta features

OpenAI has also rolled out beta features, which allow users to experiment with new functionalities before they are officially released. This approach not only improves the product but also invites feedback directly from users.

Some exciting beta features include:

  • Interactive learning: Users can access interactive tutorials that demonstrate how to use ChatGPT effectively.
  • Customizable settings: Users can personalize their ChatGPT experience by adjusting settings based on their preferences.
  • Advanced troubleshooting: Enhanced support options help users resolve issues more efficiently.

Participating in the beta phase can provide users with a sneak peek into upcoming features and improvements.

ChatGPT support options

To ensure users have a seamless experience, OpenAI has improved its support options for ChatGPT. This includes a dedicated help center and enhanced customer service channels.

Support options now available include:

  • Help center: A centralized repository of FAQs, guides, and troubleshooting tips.
  • Live chat support: Real-time assistance for urgent queries or technical issues.
  • Community forums: Users can connect with others to share experiences and solutions.

These enhancements aim to empower users, providing them with the resources they need to effectively engage with ChatGPT.

ChatGPT app and model switching

Another noteworthy aspect of the updates is the ability to switch between different models within the ChatGPT app. This flexibility allows users to select the model that best suits their needs, whether they're seeking creative content or factual information.

Benefits of model switching include:

  • Tailored experiences: Users can choose a model optimized for specific tasks, enhancing the overall effectiveness.
  • Experimentation: Users are encouraged to test different models to find the most suitable one for their use cases.
  • Access to advanced features: Certain models may offer unique features or capabilities that enhance the user experience.

This adaptability is essential for users who utilize ChatGPT for various applications, from casual inquiries to professional tasks.

Feedback and continuous improvement

OpenAI is committed to continuous improvement based on user feedback. Regular updates and enhancements reflect the company's dedication to meeting user needs and adapting to changing technology landscapes.

Users are encouraged to provide feedback through:

  • Surveys: Periodic surveys gather insights on user experiences and suggestions for future updates.
  • Direct feedback channels: Users can submit feedback directly through the app, ensuring their voices are heard.
  • Community engagement: Active participation in forums fosters a sense of community and encourages collaborative problem-solving.

This ongoing dialogue between OpenAI and users is vital for shaping the future of ChatGPT, ensuring it remains a valuable tool for everyone.

If you want to explore more stories like OpenAI Enhances ChatGPT Search with Factuality, Shopping and Formatting, you can browse the Artificial Intelligence section.

Avatar photo

James Wirral

I am James Wirral, an SEO and SEM specialist for all major search engines, and my story began not in an office but behind the counter of my family's small bookshop. Watching local customers discover the titles they needed made me realise how powerful the right words and the right place could be. I taught myself the mechanics of search — from technical audits and schema to user intent and paid media — often late into the night, turning curiosity into craft. Over the years I have guided independent businesses and growing brands to consistent, measurable success, delivering double-digit organic growth and improving return on ad spend through honest, data-driven strategies. My work is grounded in evidence: careful testing, transparent reporting and a focus on long-term value rather than short-term tricks.What drives me is people. I remember a bakery owner who regained her customer base after a local search optimisation we carried out together, and a charity that reached donors they never knew existed thanks to a refocused content strategy. Those outcomes taught me that technical skills matter, but empathy and integrity make the difference. I publish practical guides, speak at industry events and mentor junior marketers so knowledge spreads beyond one campaign. Above all, I treat SEO and SEM as a promise to users and clients alike: to respect privacy, to prioritise relevance, and to build sustainable visibility that helps real people find what they need.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *

Your score: Useful

Go up

By clicking “Accept”, you agree Seo Wirral can store cookies on your device and disclose information in accordance with our Cookie Policy